Exclusive: Who is Simon Lusk? Lessons from his Master’s thesis on Ecampaigning (2001)
In my previous post, I looked at why Simon Lusk is such an important figure in Nicky Hager’s book Dirty Politics. His strategy to change National from within represents the end which justifies the means – the questionable tactics which have been covered extensively by New Zealand media since the book’s release on Wednesday, 13 August 2014. In this post, I look exclusively at Simon Lusk’s Master’s thesis in politics, which he wrote at the University of Otago in 2001. The thesis, called Ecampaigning, looks at how political parties can harness the internet to target potential voters. The 137 page...